Google buying yet another company? (Feedburner)

Google had been on hot streak on acquiring top online companies. Now there is another rumor about Google Acquiring Feedburner? posted by Pete Cashmore in mashable. It does seems makes sense based on what they can offer from Feedburner as the quote below, however, it seems too soon to acquire many companies within such a short amount of time. I can foresee that there will be quite a huge amount of chaos and confusion at Google try to get all the mergers through and put each companies technological and strategic strength together and create synergy.

We’ve seen some ridiculously false rumors over the past few weeks, so we’re not buying into this one until we see a press release. But it does make logical sense: Vecosys hears from a “VERY trusted source” that Google is buying the RSS management and advertising service Feedburner, and that the deal would have been announced sooner if it wasn’t for that itsy bitsy DoubleClick purchase.

For us, it passes the smell test: Feedburner has been a prime acquisition target for over a year, and Google needs to get into the RSS ad market. They could even merge Feedburner’s stat tracking with Google Analytics, providing all your stats in one place. The question is: why wouldn’t Google buy Feedburner?

No comments: